Survey Reports

What do our survey reports include?

In our Kirkland Rowell survey reports, a point-by-point analysis with evidence for each of the regional frameworks is provided.

  • Schools in England receive a complete evidence summary that reflects the new Ofsted framework.
    Reports for English schools contain an Every Child Matters evidence summary, show parents’ opinions on all Parent View aspects, providing schools with an objective means of putting into true perspective any ratings on the Ofsted website.
    Survey reports for ASCL members also include a new evidence section that follows the ASCL-recommended format for self-evaluation.
  • Scottish schools are provided with analysis against each HMIE quality indicator.
  • In Wales, reports include a full evidence summary against Estyn’s 3 key questions and each quality indicator.
  • In Northern Ireland, an ETI evidence summary is included.

With different versions for primary, secondary and independent schools, reports also differ depending on school type.

Standard features in all reports include:


  • results that are weighted against similar schools, rather than the national average, enabling true and meaningful comparisons to be drawn
  • results tables which rank the satisfaction scores achieved for all academic criteria and non-academic criteria
  • a graphical analysis of the majority of the criteria surveyed, broken down by gender and year group of pupils. Results are adjusted to ensure they are representative of the make up of the school and not skewed towards the younger pupils' parents (younger pupils always return more questionnaires)
  • a measurement of the comparative importance for each of the issues surveyed
  • a comparison of the percentage of respondents who are happy versus unhappy with the school’s performance, in each of the academic and non-academic criteria
  • a year-on-year comparison of results showing trends of improvement or decline over time
  • the option to analyse the results by any other factor such socio-economic background of the pupils
  • a measurement of how in tune your teachers are with what is important to parents
  • an analysis showing how parents’ priorities change as pupils get older
  • an analysis of the time that pupils actually spend on their homework, by gender and year group
  • rigorous reliability testing to a variance of 5% at the 95% confidence level, i.e. at worst we are within 5% of the true answer 19 times out of 20.